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Ian Gunn
A true copy buffet at Kikoff. A little bit of everything, whilst delicately traipsing around the complex regulatory space of credit.
UGC scripting!
Here are some of my favorite, silliest (a.k.a. best-performing) ads.
The team had a ton of agency to run wild and experiment.
It was a blast.
Landing, how it works, and about us pages of many flavors.
Key findings from a focus group I ran.
Vibes-based creative was simply not cutting it!
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